Lead Magnets Do Double Duty
They can attract new customers and add real value after the sale.
For handmade sellers, they’re also a chance to show off expertise and build trust.
You’ve put your heart into every stitch, pour, polish, or paint. Your products are handmade with love – but are your customers sticking around?
Enter: The Lead Magnet.
A lead magnet is a freebie that’s actually a smart little sales tool in disguise. It gives your potential customer something helpful, fun, or beautiful in exchange for their email address. More importantly? It starts a relationship.
Why It Works for Handmade Sellers
Because people who buy handmade want more than just a product – they want the story, the experience, the connection. A lead magnet helps you deliver exactly that.
Sell handmade soaps? Offer a printable “Relaxation Ritual Checklist.”
Make jewelry? Share a quick guide on “How to Store & Care for Handmade Jewelry.”
Create candles? A mini “Burn Better Guide” goes perfectly with your product.
These are useful, brand-aligned, and easy to create.
What Happens Next?
That email you collect? It becomes your best tool for:
-
Announcing new products
-
Sharing behind-the-scenes magic
-
Offering exclusive discounts
-
Building a loyal following
And all of it starts with a simple, intentional freebie that your ideal customer actually wants.
Not Sure Where to Start?
At Keep Creating Fun, one of the things I do is help handmade sellers craft and deliver irresistible lead magnets using tools like Pagewheel – so you don’t have to waste time or stress over tech.
Create and share lead magnets fast using Pagewheel – and get them in front of customers on social media or in thank-you emails. You can easily have a lead magnet up and running today.
Bottom Line:
Your craft deserves a bigger audience. Let a lead magnet help you find it.
Keep Creating Fun… and keep growing your handmade business.
